We are OPTAVIA™. We are Agents of Transformation. We are brand led and mission driven. OPTAVIA™ our brand. Optimal wellbeing is our mission.

Our mission matters because we know people are at their most fulfilled when they're pursuing what means most to them in life.

We understand people can feel powerless in shaping their physical, mental and financial wellbeing in a world where the path to optimal living is littered with ineffective solutions and deception.

This is why everything we do inspires and equips people to live optimal days, through a philosophy and proven system grounded in what works.

We are enthusiastic about the potential we see in people, we are interested in the dreams they want to fulfil, we are purposeful in promoting optimal living and we are magnetic because the results people achieve with us are simply extraordinary.

We are for a growing community of people who are ready to take personal responsibility for their optimal wellbeing in life.

We are OPTAVIA™. This is our way.

We are on a mission to create a revolution in health and wellbeing.

We launched Take Shape For Life® in 2003 with a very clear mission - to help people achieve Optimal Health™ through Healthy Body, Healthy Mind and Healthy Finances. From the very beginning our health coaches were at the heart of our success, creating a supportive community to lead a revolution in health and wellbeing.

We continue to have big ambitions for our mission.

The bold ambition of our founders set Take Shape For Life® in motion and it's this ambition for our mission that continues to drive everything we do. We believe in the power of Optimal Health™ to shape lives for the better and we want to put that power in the hands of as many people as possible.

Evolving our brand holds the key to unlocking our future.

To support our ambition we need a brand that is both built on past success and takes us into the future we want to create. This is why we have taken the decision to evolve our brand from Take Shape For Life® to OPTAVIA™.

Take Shape For Life's® proven portfolio of Fuelings has supported hundreds of thousands on their journey to Optimal Wellbeing throughout the years. Designed to provide the right nutrition at every stage of the journey, our Fuelings are nutritious, delicious, and effective. Outstanding products bring about outstanding results, and as consumer preferences evolve, Take Shape For Life® must also evolve. Continuous innovation is critical to ensure the best experience for our family of Health Coaches and Clients.

OPTAVIA™ Fuelings provide the same scientifically proven nutritional profile as our portfolio of more than 70 Fuelings does today, so they are nutritionally interchangeable. OPTAVIA™ Fuelings can be used right alongside or in place of the delicious options you already know and love. Our new OPTAVIA™ Fuelings bring bold flavors and exciting ingredients sourced from around the world to provide our family of Health Coaches and Clients with additional choices.

OPTAVIA 30™ is your first 30 days of integration to a lifetime of Optimal Wellbeing™. Over these first 30 days, you’ll collectively experience The OPTAVIA™ Way by utilizing a daily plan and working with your Health Coach to reach your goals as you take control of your life and create one optimal day after another. In order to accomplish this, we’ve built a dynamic foundation that includes four components:

  • Your Health Coach, who provides caring, knowledgeable, one-on-one support, which is one component that makes OPTAVIA™ different than any other healthy lifestyle program.
  • The Habits of Health, contained within Dr. A's Habits of Health System, teaches you that if you can make small, consistent changes in your habits, you can learn to sustain your results for life.
  • Our Community, who provide you with additional support on your journey through a variety of tools.
  • Our Fuelings, which are developed with purpose and designed to transform, provide the right nutrition at every stage of the journey and are nutritious, delicious, and effective.

Our goal is to help you get started with your OPTAVIA™ journey quickly, by taking small steps, and to support you along the way. Talk to your Health Coach today and start your Optimal Wellbeing journey with OPTAVIA 30™.

OPTAVIA™ Fuelings

OPTAVIA™ Fuelings contain no colors, flavors, sweeteners or preservatives from artificial sources and the OPTAVIA™ line steers clear of all artificial additives. In addition, each OPTAVIA™ fueling contain:

  • No colors, flavors, sweeteners, or preservatives from artificial sources
  • No genetically engineered ingredients
  • A minimum of 250 million CFU of GanedenBC30® probiotic cultures per Fueling to help support your digestive and immune health
  • 25 Vitamins and minerals, including the sunshine vitamin - Vitamin D
  • Premium ingredients from all over the world

We've searched high and low across the globe for specialty ingredients to make your eating experience one to remember.

Chia seeds from Bolivia, rosemary from the Mediterranean, thyme from Morocco, cinnamon from Indonesia, coconut sugar from the Philippines, and more, in order to provide you with the highest quality and best tasting Fuelings possible.

Try OPTAVIA™ Fuelings today!

Make it even easier to follow our clear, simple Optimal Weight 5&1 Plan™ by choosing one of our OPTAVIA™ 30 day kits and joining the BeSlim® Club - our BEST VALUE!

Take Shape For Life® makes no claim that these results are representative of all participants on the Take Shape For Life® Program. Take Shape For Life® recommends you consult with a physician before starting a weight-loss program. Average weight loss for Clients on the Optimal Weight 5&1 Plan with support is 20 lbs.

BeSlim® Club Membership: Minimum BeSlim® Club order of $250 required to qualify for free standard shipping and earn 10% Rewards. Minimum BeSlim® Club order of $150-$249.99 required to qualify for Flat rate shipping of $5.00 and earn 5% Rewards. First qualifying BeSlim® order receives five (5) free boxes. See the BeSlim® Club terms and conditions for complete details.

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