Our Parent Company

Medifast: Take Shape For Life's Parent Company

Take Shape For Life is the coaching division of Medifast, Inc. Since 1980, Medifast has developed, manufactured, and marketed portion-controlled, nutritionally balanced meal replacements for weight loss. Medifast products and programs have been recommended by over 20,000 doctors since 1980. Medifast is publicly traded on the New York Stock Exchange (NYSE: MED).

Origins of Medifast

Medifast was started in 1980 by William Vitale, M.D. under the umbrella of Jason Pharmaceuticals. At that time, Medifast was manufacturing and distributing Medifast Meals to doctors, who in turn prescribed them to their patients and counseled them through the Medifast Program. Throughout the 1980s, Medifast was available only through physicians' offices.

With the onset of managed care, Medifast products were no longer covered by insurance, and doctors no longer had time to counsel patients to the degree necessary for sustained weight loss and management.

A New Model

Retired Marine Colonel Bradley T. MacDonald, CEO of Jason Pharmaceuticals at the time, set out to re-engineer the business model for the company by working with his alma mater, Villanova University, and the Bartlett School of Business, to create a direct-to-consumer model for Medifast. In 2000, he formed Medifast's Web and toll-free business, Medifast Direct.

In 2003, the Company changed its name to Medifast, Inc. and was listed on the American Stock Exchange, moving to the New York Stock Exchange in 2006 (NYSE: MED).

Also in 2003, MacDonald teamed up with Dr. Wayne Scott Andersen, a critical care medicine specialist, to create Take Shape For Life, the coaching division of Medifast, Inc.


Take Shape For Life Health Coaches support their Clients as they lose weight on the Medifast Program, and educate them about weight maintenance and healthy habits for life. The group's mission is to help their Clients achieve Optimal Health. There are thousands of Health Coaches across the country who are leading a revolution in health and wellness.

Medifast has more than 600 employees working to get America healthy. Medifast Products and Programs have been recommended by over 20,000 doctors since 1980.

Medifast manufactures many of our products in our wholly owned manufacturing facility in Owings Mills, Maryland, and all of our products are made in the U.S.A. Medifast currently operates distribution centers in Ridgely, Maryland, and Coppell, Texas, which handle both product warehousing and order fulfillment.

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Dr. Andersen explains the benefits of Take Shape For Life®.

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Take Shape For Life® makes no claim that these results are representative of all participants on the Take Shape For Life® Program. Take Shape For Life® recommends you consult with a physician before starting a weight-loss program. Average weight loss for Clients on the Optimal Weight 5&1 Plan with support is 20 lbs.

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