OPTAVIA offers four components to support you as you begin your journey toward Lifelong Transformation, One Healthy Habit at a Time®.

Your independent OPTAVIA Coach guides and supports you throughout your journey to optimal health & wellbeing.

OPTAVIA Coaches are the lifeblood of our program, they're one of the biggest differences we offer. Study after study shows that support and guidance increase your chances for success in reaching your optimal weight*. No matter what you're facing, your Coach has likely been in your same shoes and can help steer you to success. Your Coach will guide you through the Habits of Health Transformational System and help you develop healthy new habits and make healthy choices that can lead to lifelong transformation. Your Coach guides and helps you celebrate the little victories that add up to the big ones.

Our OPTAVIA Community

Our OPTAVIA Community will support you alongside your Coach. When you're part of OPTAVIA, you're part of a community of like-minded, like-hearted people who support each other through and through. When you succeed, your transformation may be an inspiration to others. You can show others the way by paying it forward so they can also transform their lives. We believe in your potential, and we help you build a life around what matters to you most.

The Habits of Health® Transformational System

OPTAVIA succeeds where other programs fail because we incorporate healthy habits in everything we do. Today, the world is searching for quick-fix weight-loss solutions. But we know quick fixes don't work. OPTAVIA's approach is radically different. The Habits of Health Transformational System will help you learn and adopt new healthy habits in bite-sized pieces we call microHabits, which can lead to Lifelong Transformation, One Healthy Habit at a Time. Developed by OPTAVIA's co-founder and independent OPTAVIA Coach, Dr. Wayne Scott Andersen, Dr. A’s Habits of Health Transformational System is an innovative lifestyle approach that helps you learn and adopt healthy habits that can contribute to your long-term health.

Our Clinically Proven Plans and OPTAVIA Products

OPTAVIA works because it's simple and easy to follow. Our clinically proven Optimal Weight 5 & 1 Plan® jumpstarts your optimal weight journey. Five of your daily meals are OPTAVIA Fuelings. You'll choose from dozens of delicious, convenient, nutritionally-interchangeable, scientifically designed Fuelings. In addition to five Fuelings per day eaten every 2 to 3 hours, you’ll learn another healthy habit — how to make a Lean & Green™ meal for you and your family. Our clinically proven plans and our scientifically designed products were developed by physicians, dietitians, and scientists, and have impacted 2 million lives and been recommended by thousands of healthcare providers.

When you know what optimal nutrition looks like, healthy eating becomes second nature.

*Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6.